IQLECT rolls out its web analytics solution that delivers real-time insights about customers to digital marketers and product managers at web-based businesses. The platform serves a growing need from organizations to move beyond aggregated web traffic summaries to extremely granular visitor-specific insights in a timely fashion.
With a multitude of companies vying for limited audience, it becomes imperative for brands (like e-commerce) to optimally engage with their prospective customers to acquire and retain them. IQLECT's solution, which also has an e-commerce specific flavor, helps achieve this by drawing up individual user-journeys and enabling delivery of highly personalized experiences to improve conversion and average-order-values.
Powered by its recently launched real-time analytics platform, this solution also packs in advanced artificial intelligence capabilities that uses both historic and real-time data to automatically carve out insights. The CEO of IQLECT, Sachin Sinha, adds, "Our solution has in-built machine learning algorithms that create high-impact outcomes for our customers. For instance, our AI components continuously segment web visitors based on their behavior or demography or predict the likelihood of purchase. These insights are immediately used to control the outcome of that particular user interaction."
While there are many disparate solutions like GA, Omniture, Mixpanel, Localytics, etc., available, IQLECT's solution reportedly brings together these capabilities with the promise of AI and real-time actionable insights. Also, starting at $39 per month makes it an extremely attractive and compelling option for even small-medium sized businesses. In the coming months, IQLECT is also adding omni-channel, customer-engagement, inventory analytics and advanced visualization capabilities to make this a comprehensive solution for any e-business.