MEMS & Sensors Industry Group Explores Automated Driving, Wearables, Smart Agriculture at European Conference
-- Speakers from BMW, Intel and PlantCare AG highlighted at MEMS & Sensors Technical Congress, March 7-8 in Munich, Germany
PITTSBURGH -- (February 18, 2016) -- Speakers at next month’s MEMS & Sensors Technical Congress 2016 in Munich, Germany, hosted by MEMS & Sensors Industry Group (MSIG), will examine the essential role of MEMS and sensors in helping to make new classes of applications a commercial reality. From BMW’s discussion of fully automated driving and Intel’s exploration of head-worn wearables to PlantCare AG’s presentation on smart agriculture, speakers will look to near-future MEMS/sensors-based products that will improve the human experience.
“The world’s most influential companies are using MEMS and sensors to acquire and disseminate actionable intelligence required for new forms of human-machine interaction,” said Karen Lightman, executive director, MEMS & Sensors Industry Group. “Instead of getting behind the wheel and sitting in traffic on your way to the office, your autonomous vehicle will drive for you so you can either catch up on work or get some sleep during your commuting time. Augmented reality glasses will enhance your experience as you walk down the street instead of making you feel dizzy or nauseous. The next generation of irrigation systems will free agriculture from fertilizers and pesticides as they conserve water -- our most precious resource. Experts from companies at the forefront of these and other applications will share their knowledge and exchange ideas with attendees of MEMS & Sensors Technical Congress 2016.”
HIGHLIGHTED SPEAKERS OF MEMS & SENSORS TECHNICAL CONGRESS
Keynote Speaker Dr. Dirk Wisselmann, senior engineer “Automated Driving” in the BMW Chassis and Driver-Assistance Development, BMW Group, will discuss Beyond ADAS – Highly and Fully Automated Driving, using real-world examples from the advanced driver assistance systems (ADAS) of BMW’s new 7 series.
Rajashree Baskaran, senior technologist, Intel Corp, will address MEMS Technologies for Future Wearable Platforms: Opportunities and Challenges, focusing on small, low-power head-worn wearables that will offer intuitive, finger- and hands-free user-input technologies.
Walter Schmidt, founder & CEO, PlantCare AG, will present The Problem is Water -- Addressing the Technical Challenges to Commercializing Agricultural Applications of MEMS & Sensors, describing an extremely smart irrigation system with the potential to save water, increase yield and reduce dependence on fertilizers and pesticides.
MEMS & Sensors Technology Congress will be held March 7-8, 2016 at Sofitel Munich Bayerpost, Munich, Germany. March 7 will feature sessions at Fraunhofer EMFT and a tour of the facility. March 8 will feature the keynote and other presentations, an industry panel on the next decade of growth in MEMS/sensors, and Breakout Sessions that will actively engage attendees in the three most critical issues facing the MEMS and sensors industry – as identified in the 2015 MSIG Membership Survey.
ABOUT MEMS & SENSORS TECHNICAL CONGRESS 2016
MEMS & Sensors Technical Congress is a one-of-a-kind technical conference with a focus on discussing critical MEMS and sensors supply chain challenges. As the only event of its kind in Europe, MEMS & Sensors Technical Congress provides a place for neutral discussion of pre-competitive issues affecting MEMS and sensors manufacturing. It brings together foundries, equipment vendors, research groups, large companies, start-ups, buyers, suppliers, and other stakeholders for solutions knowledge, networking and resources to support the imminent MEMS and sensors’ commercialization needs of original equipment manufacturers (OEMs) and systems integrators.
ABOUT MEMS & SENSORS INDUSTRY GROUP
MEMS & Sensors Industry Group (MSIG) is the trade association advancing MEMS and sensors across global markets. MSIG advocates for near-term commercialization of MEMS/sensors-based products through a wide range of activities, such as conferences, technical working groups and education. Through its acquisition of TSensors® (Trillion Sensors), MSIG also increases worldwide awareness of emerging MEMS/sensors-based applications with huge commercialization potential in the next decade and beyond.
Nearly 200 companies and industry partners comprise MEMS & Sensors Industry Group, including Analog Devices, ARM, Bosch, EV Group, GE, GLOBALFOUNDRIES, HP, HTC Corporation, Huawei, Goertek, Infineon, Intel, InvenSense, Jawbone, Kionix, Knowles Corporation, Lam Research, Lenovo, NXP, OMRON Electronic Components, Qualcomm Technologies, Inc., SONY Electronics, SPTS Technologies, STMicroelectronics, Texas Instruments and TSMC. For more information, visit: www.memsindustrygroup.org.
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