OAK BROOK, IL -- TREW Marketing and CFE Media – publisher of Control Engineering, Consulting-Specifying Engineer and Plant Engineering – today announced results of its joint survey about engineers' content consumption preferences and online behaviors. In March, CFE Media and TREW Marketing performed this research by targeting their engineering audiences to learn about how they find, use and engage with content throughout the buying cycle.Over 700 participants in North America completed the survey, providing a first-of-its-kind data set for marketers targeting technical audiences to better focus their investments for the greatest return.
"Marketers targeting technical audiences are grappling with the shift toward online and content marketing and how to implement an approach that effectively engages an engineering audience," said Rebecca Geier, CEO and Co-founder of TREW Marketing. "The research teams at CFE and TREW set out to study the types of content engineers require, and the results are truly enlightening."
Some of the key findings of this research include:
• 72% of respondents 40 years old or younger seek out content at least once per week
• 66% of respondents will go through three or more pages of search results
• 74% of respondents are more likely to do business with a company that regularly produces new or updated content
"Engineers rely on vast amounts of information each day to do their jobs," said Amanda McLeman, Director of Research, CFE Media. "So it's no surprise to find that engineers use a variety of both traditional and newer content sources to obtain the necessary facts and trusted opinions to make an informed buying or specifying decision. Engineers will dig deep to better understand an issue, corresponding options, and potential outcomes when making a product or system recommendation."
The full summary and report is online:
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