Hoping to reshape how consumers search, match and purchase goods using mobile devices, ams, X-Rite, and X-Rite’s subsidiary Pantone are teaming up to develop an end-to-end mobile solution that embeds color management technology directly into a smartphone for accurate color matching. The joint solution would consist of an ams spectral sensor and optical components packaged into a miniaturized module.
X-Rite research shows that consumers lack confidence in purchasing color-critical items online. They expect to simply take a photo of the favored color with a smartphone and match it to a desired item. However, the wide variety of tones and colors available in home décor, apparel, and cosmetics are difficult to accurately reproduce on mobile device displays. Cameras are not precise enough to accurately compare the color between an online product offering and how it will appear in the consumer’s intended physical environment. This makes online color-critical purchase decisions unreliable and limits consumer confidence.
The joint ams and X-Rite solution is said to be the world’s first spectral color measurement solution utilising Pantone Color Standards to be embedded in a mobile device. The miniaturised module is intended for integration in the back side of a smartphone. The module contains an advanced 11-channel spectral sensor and optical components that enable users to measure color of objects in a non-contact manner. The solution will connect to Pantone’s world-leading color reference systems using cloud technology. Consumers, brands and retailers will now be able to identify and share product colors, making it easier to search product catalogs and select color-critical items with confidence.