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Pixelplus Secures Strategic Design Win from Pantech

January 17, 2008

The semiconductor company will supply its PO4010 CIF system-on-a-chip image sensors for use in upcoming Pantech mobile camera phones.

SEOUL, South Korea /PRNewswire-FirstCall/ -- Pixelplus Co., Ltd., a fabless semiconductor company in Korea that designs, develops, and markets CMOS image sensors for various consumer electronics applications, announced that the company has secured a strategic design win to supply its PO4010 CIF system-on-a-chip (SoC) image sensors for use in upcoming mobile camera phones of Pantech. The design win marks the company's first design win acquired from Pantech since Pixelplus completed its IPO in December 2005. The company expects to start shipment of its PO4010 to Pantech starting in the first quarter of 2008.

The PO4010 is based on the company's PlusPixel2 technology and is one of the industry's smallest and most compact with an optical size of 1/11 in. The company developed the PO4010 in response to the increasing demand for ultra-compact camera modules embedded in mobile devices, such as third-generation mobile phones with dual camera functionality, which use two image sensors, a CIF image sensor for videoconferencing and a higher megapixel image sensor for taking digital photos.

The company's latest design win obtained from Pantech is separate from a different design win that the company had acquired from a world leading Korean mobile phone manufacturer in December 2007.

About Pixelplus
Pixelplus Co., Ltd. is a South Korea-based developer of high-performance, high-resolution, and cost-effective CMOS image sensors for use primarily in mobile camera phones. In addition to mobile phones, Pixelplus provides CMOS image sensors and SoC solutions for use in Web cams and notebook embedded cameras, toys and games, and security and surveillance system applications.

As a fabless semiconductor company, Pixelplus is focused on creating proprietary design technologies to develop CMOS image sensors with sharp, colorful, and enhanced image quality, size efficiency, and low power consumption.

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