Wireless Applications

MEMS Displays for Mobile Devices

May 21, 2007

Direct view MEMS displays require no backlighting and can be viewed in bright sunlight. QUALCOMM will integrate them into Ubixon's next-generation Bluetooth headset products.


LONG BEACH, CA /PRNewswire-FirstCall/ -- QUALCOMM MEMS Technologies, Inc., a wholly owned subsidiary of QUALCOMM Incorporated (NASDAQ:QCOM) , and Ubixon Co., Ltd., a developer of ubiquitous portable consumer devices, at the 2007 Society for Information Displays (SID) International Symposium, Seminar and Exhibition announced an agreement to integrate QUALCOMM's Micro-Electro-Mechanical Systems (MEMS) displays into the next generation of Ubixon Bluetooth stereo headset products.

QUALCOMM MEMS displays are a technology breakthrough that promise substantial performance benefits over competing display technologies. The reflective displays, based on Interferometric Modulation (IMOD) technology, require no backlighting and can be viewed in bright sunlight and in a wide range of environments. Moreover, these displays offer a significant reduction in power consumption as compared to other display technologies, while extending device battery life and enabling new features. IMOD displays work by reflecting light so that specific wavelengths interfere with each other to create pure, vivid colors. The phenomenon that makes a butterfly's wings shimmer is the same process that gives IMOD displays their color.

MEMS technology uses semiconductor-like and thin-film manufacturing processes to produce tiny and highly reliable mechanical devices such as sensors, valves and switches. QUALCOMM MEMS devices have been uniquely optimized for fabrication on large glass substrates, thus facilitating their application to direct view displays.

Ubixon is recognized in the marketplace for its distinctive line of consumer electronic devices, such as the world's first Bluetooth headsets with integrated 3D sound technology.

"We are excited to work with Ubixon toward the common goal of delivering innovative solutions to end users," said Dr. John Batey, vice president and general manager of QUALCOMM MEMS Technologies. "With the delivery of the industry's first direct view MEMS displays, we are providing technology that enables mobile devices to be used in more environments and for more hours per charge, thereby enhancing consumers' user experience."

"Our tradition at Ubixon is to deliver products that raise the bar in terms of quality and usability," said Su-Tab Choi, chief executive officer of Ubixon Co., Ltd. "In working with QUALCOMM MEMS Technologies and its unique displays, we are continuing that tradition by taking the user experience to the next level."

QUALCOMM MEMS Technologies was formed to take a leadership role in the development of display technologies for the full range of consumer-targeted mobile products. Using advanced MEMS technologies, QUALCOMM MEMS Technologies products reflect QUALCOMM's overall innovation strategy of increasing the capability of mobile devices while minimizing power consumption requirements. QUALCOMM MEMS Technologies is headquartered in San Diego, CA, with offices in San Jose, CA, and Hsinchu, Taiwan.

SID participants are encouraged to stop by booth #2041 to see live demonstrations of QUALCOMM MEMS displays. To learn more about QUALCOMM MEMS Technologies, please visit the Web site.

QUALCOMM Incorporated is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, CA, QUALCOMM is included in the S&P 500 Index and is a 2007 FORTUNE 500 company traded on The Nasdaq Stock Market under the ticker symbol QCOM.

Ubixon Co., Ltd. is an emerging developer of ubiquitous portable consumer devices. Headquartered in Seoul, South Korea, Ubixon currently exports its patented Bluetooth products to North America, Europe and Asia. Ubixon's parent company, Uclick Co., Ltd., is a South Korea-based financial Internet portal and technology company.

QUALCOMM is a registered trademark of QUALCOMM Incorporated. All other trademarks are the property of their respective owners.

CONTACT:
Cheryl Schwarzman, QUALCOMM MEMS Technologies, +1-858-651-6276, contactqmt@qualcomm.com; Emily Kilpatrick, Corporate Communications, +1-858-845-5959, corpcomm@qualcomm.com; or John Gilbert, Investor Relations, +1-858-658-4813, ir@qualcomm.com, all of QUALCOMM Incorporated; or Kevin Cho of Ubixon Co., Ltd., 82-2-34-55-1281, kevin@ubixon.net.


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