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IEE Recognized for Innovations in Automotive Safety

May 16, 2006

Frost & Sullivan presents European developer and manufacturer of sensors and automotive passenger-detection systems with 2006 Growth Strategy Leadership Award.


Frost & Sullivan's 2006 Automotive Chassis & Safety Growth Strategy Leadership of the Year Award is presented to International Electronics and Engineering (IEE) for their exceptional innovation in the field of occupant sensing in the European market for automotive safety. This award is in recognition of IEE's technological innovations and its unique sales strategies that have contributed to its position as a "global leader" in automotive occupant-sensing systems.

"While the European market for passive safety systems comprises mainly commodity-type products, IEE's innovative and cost-effective occupant sensing systems demonstrate the potential growth in emerging passive safety systems market," says Frost & Sullivan research analyst Vinay Joshi. "As a pioneer of innovative technologies, IEE holds the patents to several passive safety applications, thus enabling the company to leverage growth opportunities in diverse safety and comfort application areas in a maturing market."

Use of seatbelts is mandatory in Europe; hence, seatbelt reminders and occupant-detection systems will experience the highest growth rate within the passive-safety-systems market with wide installation across vehicle segments. Here, IEE's seatbelt reminder (SBR) systems will further strengthen the company's position in the European SBR market. IEE already supplies its products to all the leading vehicle manufacturers in Europe, including BMW, DaimlerChrysler, Ford Motor Company, Fiat, General Motors, Renault-Nissan, PSA, and Volkswagen.

IEE has successfully pioneered the design of thin, lightweight, flexible, and robust pressure sensors suitable for integration into automotive seats. It has continuously extended its technology portfolio from relatively simple pressure sensors toward multi-sensing, hybrid devices with dedicated algorithms and electronics, as well as toward cutting-edge technologies, such as the 3D MLI vision sensor.

In keeping with its focus on growth-oriented organizational restructuring, IEE has, over the past five years, shifted from centralized sales and engineering operations to a local servicing strategy. This has resulted in the setting up of technical centers in Detroit, USA, and Seoul, Korea. Moreover, the establishment of new production units in China and Slovakia has expanded the global availability of IEE's products while ensuring more cost-effective prices.

IEE has effectively leveraged new venues for established products. For instance, a thin, strip-like pressure sensor concept developed initially as window anti-pinch sensors has been successfully re-applied in the new Protecto system used for pedestrian-protection applications.

"Along with products that address occupant sensing, IEE also produces man-machine interface devices which offer the possibility of a fully integrated backlighting, thereby creating new business avenues within consumer electronics, cellular telephony, and automotive markets," notes Mr. Joshi. "The company also proposes flat, intelligent, and highly-integrated input devices for diverse consumer electronics as well as novel vehicle applications."

Frost & Sullivan's Growth Strategy Leadership Award is presented each year to the company that has demonstrated an exceptional growth strategy within the industry in terms of adoption, change, and competitive posture through effective sales strategies and product innovations.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About IEE
IEE S.A., founded in 1989, is headquartered in Luxembourg, Europe. IEE is a pioneering developer and manufacturer of sensors, such as switches and the surrounding components, and automotive passenger-detection systems. Moreover IEE will play a "leading role" in the development and application of smart 2D and 3D camera imaging devices. More than 25% of IEE staff work in research and development.

IEE S.A. is ISO 9001, QS 9000, VDA-6.1, ISO/TS16949/2002, and ISO 14001 certified. In FY 2005, revenues from sales exceeded 126.08 million Euros.

The customers of IEE include Bang & Olufsen, BMW, DaimlerChrysler, Flextronics, GM, Hyundai, K


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