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OmniVision Expands High-End Image Sensor Portfolio

March 17, 2009

The OV9810 combines 9 Mpixel photography with 1080p HD video on a single chip, provides higher frame rate, superior low-light sensitivity and high-definition video for DSC, camcorder and digicam applications.


SANTA CLARA, CA /PRNewswire-FirstCall/ -- OmniVision Technologies, Inc. (NASDAQ:OVTI) , a leading developer of advanced digital imaging solutions, introduced its latest high-performance solution, the OV9810. The new 9 Mpixel sensor is designed specifically to address the 'sweet spot' of both digital still camera (DSC) and high-definition (HD) camcorder market segments. The OV9810 combines 9 Mpixel photography with 1080p HD video on a single chip, eliminating the trade-offs between high quality still photography and high performance HD video.

Featuring OmniVision's high-sensitivity 1.75 µm OmniPixel3-HS architecture, the OV9810 delivers best-in-class low-light sensitivity at 960 mV/lux-sec, giving it a significant edge over competing sensors. The OmniPixel3-HS architecture is OmniVision's most advanced generation of front side illumination pixel architectures to date, providing enhanced image capture under very low lighting conditions. The low-power, high-performance OV9810 provides the full functionality of a single-chip camera in a small footprint package (10 X 10 mm). The 1/2.3-inch OV9810 is capable of operating at 8.9 frames per second (fps) in full 9 Mpixel resolution, and offers true HD quality (1080p) video at 30 fps.

According to independent market research firm TSR based in Japan, demand for CMOS image sensors in DSC and camcorders is expected to more than double between 2009 and 2012 as CMOS technology continues to equal or better CCD components, while offering additional benefits such as on-chip image processing, smaller profiles, lower system device count and lower cost.

"Today's announcement underscores OmniVision's commitment to delivering the industry's broadest range of high-performance, high resolution, feature-rich sensors," said Devang Patel, senior product marketing manager for DSC at OmniVision. "Popularized by online video sharing communities such as YouTube, video has revitalized the digital camera market segment and manufacturers are consistently looking to identify competitive solutions. Based on early access customer feedback, we expect the OV9810 to further our penetration in this growing emerging market."

The OV9810 is capable of providing various output formats over a digital video parallel (DVP) or serial mobile industry processing interface (MIPI) port, controlled by an SCCB interface. The MIPI and DVP interfaces can also be used for a second camera. All required image processing functions, including exposure control, white balance, and defective pixel correction, are programmable through the SCCB interface. The OV9810 eliminates image contamination issues such as fixed pattern noise, smearing and blooming to produce a clean, stable and vivid color image.

Availability
The OV9810 is immediately available for customer sampling with volume production slated for the second half of calendar 2009.

About OmniVision
OmniVision Technologies (NASDAQ:OVTI) is a leading developer of advanced digital imaging solutions. Its award-winning CMOS imaging technology enables superior image quality in many of today's consumer and commercial applications, including mobile phones, notebook and webcams, digital still and video cameras, security and surveillance, automotive and medical imaging systems.


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