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MEMSIC Expands Operations in Asia

August 9, 2006

The provider of CMOS-based MEMS sensors expects to penetrate further into the growing worldwide consumer market for low-cost accelerometers.


N. ANDOVER, MA /BUSINESS WIRE/ -- MEMSIC Inc., a leading provider of CMOS-based MEMS accelerometers/motion sensors, announced it has opened branch offices in Tokyo, Japan, and Taipei, Taiwan. The company will open additional offices in Shanghai and Shenzhen, China, for local customer support in Asia.

The consumer market demand for accelerometers is growing rapidly due to the advancement of technology and reduction in price. MEMSIC is "leading the industry" with targeted low-cost accelerometers, as the company expands its presence in Asia. Dr. Yang Zhao, CEO/president, said, "We are very excited about the launch of these new offices in Asia. Our business is growing at an exceptional rate, and we want to maintain our lead with proper local customer support. The recent opening of our Chicago Design Center and now new branch locations in Japan and Taiwan will help MEMSIC maintain its leadership in the industry, and we look forward to supporting additional business opportunities in the region."

Low-cost accelerometers for consumer applications have been an area of focus for MEMSIC. The company continues to win new businesses as the barrier to entry has been lowered for new market opportunities. Xin Liu, Asia sales director, said, "Our thermal accelerometer technology allows MEMSIC to provide the lowest cost accelerometers in the industry with the highest reliability. As a result, MEMSIC has led the industry in cost reduction to open new markets for our customers. We will open two more offices in Shanghai and Shenzhen, China, within 3 months to provide local support to our customers as our market, especially in China, continues to expand." With the support of its regional sales group and distributors, MEMSIC expects to penetrate further into the low cost consumer market worldwide.

About MEMSIC Inc.
MEMSIC Inc. is a semi-fabless IC company that specializes in micro electrico-mechanical system ICs. MEMSIC has developed and brought to market a unique CMOS-based accelerometer that contains no moving parts, is fabricated on a single chip, and is manufactured on a standard, sub-micron CMOS process. MEMSIC's technology turns traditionally expensive and unreliable MEMS accelerometers into highly affordable standard IC products with the "highest long-term reliability and performance available today in the IC industry." For further information, please visit the company's Web site.


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