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MediaTek Deploys CoWare Solutions to Improve Dev Cycle

July 28, 2009

Corporate-wide adoption of CoWare electronic system virtualization solutions strengthens MediaTek's competitive position by enabling faster time to market and optimizing their software performance on varying architectures.

DESIGN AUTOMATION CONFERENCE, -- CoWare, Inc., the leading supplier of Electronic System Virtualization (ESV) software and services, and MediaTek, a leading fabless semiconductor company for wireless communications and digital media solutions, announced that they have entered a multi-year, strategic relationship to deploy CoWare ESV solutions in MediaTek. The adoption allows MediaTek to expand their competitive market position through better trade-off between chip cost and architecture and as well as achieving better time to market.

Over the past year MediaTek has successfully worked with CoWare during the initial deployment of ESV to MediaTek's design teams in multiple sites. During this time frame, design teams were able to explore performance of their software on different target architectures while varying architecture parameters such as cache sizes, internal and external memory size or specifications. Going forward the relationship is expanded to the definition of next generation ESV solutions serving the future critical needs of MediaTek and its customers.

"The agreement with MediaTek demonstrates that ESV technologies are meeting the industry's needs in a cost-driven economy," stated Dr. Johannes Stahl, vice president marketing and business development, CoWare. "Extracting the maximum performance for architectures built from off-the-shelf and customer IP components is critical to optimizing chip cost. Solving the software integration problem using ESV accelerates project schedule and reduces the time and effort compared to existing methods. We are honored to work with MediaTek to advance the ESV benefits even further."

CoWare Electronic System Virtualization solutions allow the quick porting of complex wireless and multimedia software stacks, including detailed performance analysis of critical applications, to optimized architectures. In addition, design teams can perform chip optimization under given performance specifications that require an exploration of the huge design space of the variety of chip architectures for the critical interconnect and memory subsystems. CoWare's ESV solution is based on its common, standards-based infrastructure, facilitating different model accuracy and simulation speed combinations that suit all critical design task requirements.

About MediaTek
MediaTek Inc. is a leading fabless semiconductor company for wireless communications and digital multimedia solutions. The company is a market leader and pioneer in cutting-edge SOC system solutions for wireless communications, high-definition TV, optical storage, and DVD and Blu-ray products. Founded in 1997 and listed on Taiwan Stock Exchange under the code "2454", MediaTek is headquartered in Taiwan and has sales and research subsidiaries in Mainland China, Singapore, India, U.S., Japan, Korea, Ireland, Denmark and England.

About CoWare
CoWare is the leading global supplier of Electronic System Virtualization software and services. IP, semiconductor, and electronics companies use CoWare virtualization solutions to design better processor- and software-intensive products faster. CoWare solutions solve the new design challenges associated with platform architecture design, platform verification, application sub-system design, processor design, DSP algorithm design, and software development, and are based on open industry standards including SystemC. These solutions also enable IP and semiconductor companies to implement more effective go-to-market strategies. CoWare's corporate investors include ARM [(LSE: ARM); (Nasdaq: ARMH)], Cadence Design Systems (NASDAQ: CDNS), STMicroelectronics (NYSE: STM), and Sony Corporation (NYSE: SNE). CoWare is headquartered in San Jose, CA, and has offices around the world.

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