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Analysis of North American Safety Systems Market

May 26, 2009

The Frost & Sullivan report finds that performance and cost tradeoffs favor fuel-efficiency enhancement systems over non-mandated safety systems.

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets has announced the addition of Frost & Sullivan's new report "360 Degree CEO Perspective of North American Safety Systems Market - Performance and Cost Tradeoffs Favor Fuel-Efficiency Enhancement Systems Over Non-Mandated Safety Systems" to their offering.

This Frost & Sullivan research service titled 360 Degree CEO Perspective of North American Safety Systems Market - Performance and Cost Tradeoffs Favor Fuel-Efficiency Enhancement Systems over Non-Mandated Safety Systems provides an analysis on the active and passive safety systems market. In this research, Frost & Sullivan's expert analysts thoroughly examine the following technologies: driver warning and information systems, vehicle stability systems, collision avoidance systems in active safety systems, and occupant protection and sensing systems in passive safety systems.

Rapid Strides in Safety Technologies Hasten Growth in the Safety Systems Market Environmental concerns and rising fuel prices have driven consumer preferences for small vehicles along with a greater demand for new active and passive safety technologies. This trend, coupled with regulatory pressures, has impelled automakers to use safety technologies as their key vehicle differentiator. The suppliers too are cashing in on the booming North American safety systems market.

However, the smaller vehicles, perceived to be less safe than large vehicles, compel automakers to enhance their safety features. The greatest challenge for automakers is to enhance the reliability and efficacy of active and passive safety technologies while complying with the federal regulations and Corporate Average Fuel Economy (CAFE) standards. "Automakers need to differentiate their vehicles from competitors in the small and light vehicle segments as quality and reliability are becoming consistent across vehicles," notes the analyst. "Automakers are looking to comply with stringent CAFE rules by making design changes to smaller vehicles, aided by cost-effective sourcing and manufacturing technologies." Regulations are bringing into focus the long-standing industry debate on the degree and nature of proportionality of vehicle weight and size with vehicle safety. Integrating, modularizing, and interfacing of active and passive safety systems will hold the key for vehicles to gain prominence across the original equipment (OE) market value chain.

Meanwhile, safety systems in a developing market like North America are veering toward low-cost enabling technologies, as suppliers are under constant duress from the automakers to lower prices. "Apart from strategic pricing, powers sensor fusion is the key factor for success in this market," notes the analyst. "As the safety systems market moves toward cooperative integrated safety solutions, the need for effective sensor fusion technologies is on the upswing." Safety system manufacturers are tilting toward sensor fusion, as it optimizes performance and reduces the costs of safety technologies. Technology standardization in sensing, distributed electronics networking, and chassis control technologies are the other prominent market drivers.

The following technologies are covered in this research:

Active safety technologies

  • Lane departure warning
  • Blind spot detection
  • Night vision systems
  • Tire pressure monitoring systems
  • Park assist
  • Antilock braking systems
  • Electronic stability control
  • Electronic brake assist
  • Adaptive cruise control

Passive safety technologies

  • Seatbelt systems
  • Airbag systems (front, side, and curtain airbags)
  • Vision-based occupant detection systems
  • Vision-based occupant monitoring systems

More information is available at the Research and Markets Web site.

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