Important Public Relations Information for Exhibitors

Launching a new product; holding a special event at Sensors Expo & Conference? Let us know! 
We are generating a lot of excitement and media interest for the upcoming Sensors Expo & Conference. We are interested in finding out about new products and special events you have planned, so please take a moment to fill out our New Product Form and email it to amy@riemercommunications.com by Monday, May 7, 2012.

Virtual Press Office at Sensors Expo
Interested in posting your press releases on the Sensors Expo Virtual Press Office? Sensors exhibitors can post up to three press releases at no cost to the Virtual Press Office on the Sensors Expo website. A link to the Virtual Press Office will be in the on-site Press Room, as well as on the event website. The Press Room will be located in Room 60 and can be used for exhibitor meetings with press. A list of editors and analysts who have registered for Sensors Expo is available by emailing Amy Riemer.

Work with the trade and general business media while at Sensors Expo.
The following are tips on how your company can work most effectively with the trade and general business media and analysts that will be on-site in order to obtain maximum exposure and secure news coverage during the event.

• To avoid missing an opportunity, always contact your key media sources to book appointments in your booth even if they are not on the pre-registered press list. Keep in mind that many press register on-site.
• Remember to show excitement for your products and services when talking to the press.
• Be sure to always include "at the Sensors Expo & Conference" in your press releases. This will make it clear to the media where you are announcing or demonstrating your new products or services as well as add credibility to your news.
• The press should be contacted prior to the show to schedule a meeting.

Share your company's story with our registered press. 
Many of the industry trade publications are already working on pre-show issues and they are looking for information from the exhibitors to help them write the most complete and comprehensive coverage about the upcoming Sensors Expo & Conference. We encourage you to send press materials to all of the trade editors. For a complete list, contact Amy Riemer at amy@riemercommunications.com or call 978-475-4441.

Send your press release out over MarketWire.
Sensors Expo has developed an exclusive relationship with MarketWire for press release distribution. Send your company news out to thousands of journalists and receive a 15% discount just for being a Sensors Expo exhibitor. Click here for details and contact Amy Riemer at amy@riemercommunications.com or call 978-475-4441.

Official Wire Service for 2012 Sensors Expo & Conference:

Plan to drop off press kits in the Sensors Expo Press Office.
The Sensors Expo press room will be located in Room 60 at the Donald E. Stephens Convention Center in Rosemont, IL. Exhibitors are encouraged to display their information kits in the Press Room for easy access by the media. Access is restricted to accredited members of the working press. Up to 25 kits may be placed in the press room and all kits should be dropped off to the Press Room onsite. See information above on our Virtual Press Office.

Main Event Listing Information:

Sensors Expo & Conference
Conference & Expo: June 6-7, 2012
Pre-Conference: June 5, 2012
Donald E. Stephens Convention Center
Rosemont, IL
www.sensorsexpo.com

Sensors Expo & Conference is the only industry event in North America exclusively focused on sensors and sensor integrated systems, providing over 25 years of technical innovation and thought leadership! The conference program is dedicated to exploring the most up-to-date innovations in sensor technology, including MEMS, energy harvesting, wireless sensor data and networks, measurement and detection, and more. Sensors Expo & Conference identifies cutting-edge trends, explores them in an information-packed conference program and reflects those trends throughout the exhibit floor with new product announcements, key technology focused areas, such as the Energy Harvesting Pavilion, MEMS Pavilion, Big Data & Analytics Pavilion, and Wireless Pavilion, as well as a showcase of hundreds of products and services. Visit www.sensorsexpo.com for the latest information on the 2012 event.

For the latest news and announcements regarding Sensors Expo & Conference, visit the Press Releases page.

Members of the Press: Press Registration is live. Click here to see if you qualify to attend Sensors Expo as press.
For a press badge for the 2012 Sensors Expo & Conference, working members of the editorial media may apply in advance by filling out the Editorial Press Registration Form and submitting with the proper credentials. Once an application is received and the proper credentials are checked, an email will be sent stating whether press credentials have been approved or denied. If approved, Editorial Press Badges will be available for pick-up at the show (no badges will be mailed prior to the event).

For Questions & PR/ Media Inquiries, please contact:
Amy Riemer
Sensors 2012 Public Relations
Office: 978-475-4441
Cell: 978-502-4895
Email: amy@riemercommunications.com