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Willard is the Director of Embedded at ARM, responsible for developing the awareness of ARM technologies in the embedded markets such as Automotive, Smart Energy, and Standard Microcontrollers. He is a 23-year veteran of the semiconductor industry, having worked in variety of engineering, sales and marketing positions promoting semiconductors for embedded applications for Motorola Semiconductor (Freescale), National Semiconductor, and NEC Electronics (Renesas). Willard holds a BSEE from the University of Michigan, and a MBA from the University of Phoenix. He has been with ARM since 2006.