GSMA Fills New Leadership Position

August 5, 2010

The association has appointed Fredric Liljestrom, of Telenor Connexion, leader of its Roaming, Fraud & Security Workstream to help drive the growth of connected devices globally.

The GSMA's Embedded Mobile Initiative was set up to accelerate the global adoption of wireless connectivity in a wide range of devices in key vertical markets, such as healthcare, automotive, and utilities. The Roaming, Fraud & Security Workstream, led by Telenor Connexion, will study ways in which to reduce or eliminate constraints regarding roaming, fraud, and security by reviewing and updating mobile operator business processes, helping to facilitate the growth of connected devices globally, and minimizing potential risks for stakeholders and the wider embedded mobile ecosystem.

Liljestrom has worked with machine-to-machine (M2M)/telematics since 1995, mostly within the automotive sector. After joining Telenor Sweden in 2001, he was profoundly involved in developing the telematics business. When the company Telenor Connexion was formed in late 2008, he took on the position as Head of Sales Strategy and has been one of the key players in establishing the portfolio of embedded connectivity solutions for business- and life-critical applications.

"The work of the Roaming, Fraud And Security Workstream is essential to the future of embedded connectivity. We have a central part to play in order to develop support for embedded mobile in order to facilitate the adoption and use of wireless connectivity in a wide range of devices deployed globally," said Fredric Liljestrom, Head of Sales Strategy, Telenor Connexion.

"We are delighted to appoint Telenor Connexion and Fredric as the lead of our Roaming, Fraud & Security Workstream as part of our Embedded Mobile Initiative," said Ana Tavares Lattibeaudiere, Head of Embedded Mobile at the GSMA.

"Fredric's experience at Telenor in deploying connected devices globally will be of great value as we look at how to securely extend and replicate the success of roaming to a range of different devices," Lattibeaudiere continued.

For more information, please contact Karin Karlung, PR and Communication, Telenor Connexion at karin.karlung@telenor.com or +46 734 417 415. For more information on the GSMA's Embedded Mobile initiative, please visit the organization's Web site.

About Telenor Connexion
Telenor Connexion is a leading global provider of embedded connectivity for business- and life-critical applications. Companies in industries as diverse as automotive, security, utilities, and fleet management are implementing embedded connectivity solutions to achieve productivity gains, cost management, environmental improvement, and expand customer services. With more than 10 years of experience, Telenor Connexion is a reliable partner, understanding and dedicated to our customers' business.

Telenor Connexion provides international, cost-effective M2M communication solutions to a number of global customers, such as Volvo, Daimler, and Securitas Direct.

According to leading industry analyst Berg Insight, Telenor is "the most advanced mobile operator in the area of M2M" and also "the dominant provider of wireless M2M connectivity." Telenor Connexion is wholly owned by Telenor Group, the "world's sixth largest mobile operator." Telenor Group is an international provider of high-quality tele, data, and media communication services, with mobile operations in 13 markets across the Nordic region, Central and Eastern Europe, and in Asia.

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