Biometrically Smart Wallet Technology Takes Aim At Target Market With Impending ReleaseJanuary 23, 2014
CORAL SPRINGS, FL - NXT-ID, Inc, a biometrics company focused on the growing m-commerce market, announces it will be doing a joint project with students at the John F. Welch College of Business at Sacred Heart University in Fairfield, CT to assist with the marketing roll out of its next generation smart wallet, the Wocket. The Wocket is a new biometrically secure smart wallet designed to replace the traditional wallet and the number of cards consumers carry. Its dynamically programmable magnetic stripe, NXTCard can replace more than 100 cards and can include medical records, ID, coupons etc. that are currently kept in a wallet, with one single secure card. In the initial phase of the project, students will research the market, the competition, and consumer trends related to the Wocket. The second part of the project will be primary research (surveys and focus groups) on the product, its features, possible marketing positioning and pricing and the final phase will be live on campus testing.
"We are delighted to be announcing this collaboration with the John F. Welch College of Business," said Mr. Gino Pereira, CEO of NXT-ID, Inc. "It is particularly relevant as one of our initial target group of customers for the Wocket are college students and campuses where there is a unique combination of open loop and closed loop payment systems combined with a particular need for security with access control to buildings." "We are looking forward to working with Nxt-ID and their innovative technology," said Kwamie Dunbar, assistant professor of Finance at the John F. Welch College of Business. "This gives our students the type of real life hands on experience that the College prides itself on."
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