Electronics & Computers

Haier Debuts Brain-Controlled TV

September 6, 2011

The Chinese consumer technology company will demonstrate the Cloud Smart TV, powered by NeuroSky, at the IFA Messe Berlin Conference.

SAN JOSE, CA, & BERLIN /BUSINESS WIRE/ -- The "world's first Brain-Computer Interface Technology (BCI) Smart TV" will debut at the IFA Messe Berlin Conference. Manufactured by Haier, a leading Chinese consumer technology company, and powered by NeuroSky ThinkGear technology, the Haier Cloud Smart TV offers users the ability to interact with their Smart TV, using their brains.

Demonstrations will be available at the IFA Consumer Electronics Unlimited Conference, Haier booth: Hall 3.2/stand 134. The TV is scheduled to be released in October of this year in China at a price yet to be determined.

Unlike a traditional TV, Haier's Smart TV can interact with viewers via NeuroSky's MindReader headset. NeuroSky's brainwave technology can detect human brainwave patterns, revealing a person's mental state. The NeuroSky MindReader then translates the monitored brainwaves into digital signals that the television can recognize. The brain-controlled TV applications allow users to develop control over their concentration and relaxation abilities through entertainment applications. Haier's Home Cloud solution provides an exciting "Cloud Family" experience to consumers, a step into cloud service, and a milestone in lifestyle change.

About NeuroSky
NeuroSky Inc. is a biosensor company and leader in Brain-Computer Interface technologies for consumer product application. Founded in 2004, NeuroSky's headquarters is in the Silicon Valley, with international offices worldwide. NeuroSky works with industry partners (from startups to Fortune 500 companies) and with academic and research institutions. NeuroSky provides a platform solution by building wearable, embedded system-level sensors that interpret brainwaves and other bio-signals for human-to-machine interface technology.

About Haier
The Haier Group is the "world's no. 1 major appliances brand," with 6.1% retail volume share in 2010 (Source: Euromonitor International Limited; retail volume sales in units based on 2010 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 160 countries worldwide. With group global headquarters based in the Chinese city of Qingdao, Haier has regional headquarters in both Paris and New York, serving its clients in Europe and America. Haier has 61 trading companies, 29 manufacturing plants, 8 design centers, and 16 industrial parks, with more than 60,000 employees worldwide. Haier specializes in technology-led research, manufacturing, and trading a large range of durable products. Within Europe, these include televisions, refrigerators, dishwashers, washing machines, consumer electronics, and energy-saving home solutions. Haier's global revenue in 2010 was $20.7 billion.

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