Electronics & Computers

The Eye Tribe Announces The Eye Tracker

September 10, 2013

The small USB 3.0 device plugs into Windows computers and mobile devices and enables hands-free navigation and control of Web sites and apps, eye-activated login, and cloud-based user engagement analytics via high-resolution eye-tracking sensors.

COPENHAGEN, DENMARK /Marketwired/ -- Danish eye tracking company The Eye Tribe is now presenting the "world's first truly affordable eye tracking device." Priced at only $99, the first version of The Eye Tribe Tracker is targeted at developers and bundled with an easy to use software development kit.

The award-winning company The Eye Tribe announced its pre-order campaign for The Eye Tribe Tracker, a $99 eye tracker for Windows. This is an important step toward The Eye Tribe's goal of making eye-tracking technology available for everyone. The Eye Tribe Tracker is a small hardware device with USB 3.0 that you can plug directly into your Windows PC, laptop or tablet.

"Next-generation high-resolution sensors allow us to provide a great eye-tracking experience that will be fully comparable to other existing eye-tracking systems, but in a smaller case and at a truly affordable price," says CTO and co-founder of The Eye Tribe, Martin Tall.

Together with The Eye Tribe Tracker comes a software development kit that allows developers to easily integrate eye control into existing applications and games. It only takes a few lines of code to receive a real-time stream of on-screen gaze coordinates.

"We want all the best developers around the world to get The Eye Tribe Tracker and start developing games and applications with eye control. We expect to see whole new interaction concepts, when developers get their hands on our technology," says CEO and co-founder of The Eye Tribe, Sune Alstrup Johansen.

Initially The Eye Tribe Tracker will work with Windows only, but The Eye Tribe has already showcased their upcoming Android version, and all the core hardware components used in The Eye Tribe Tracker are suitable for integration into mobile devices.

"Soon, eye tracking will be seamlessly integrated into everyday products, such as smartphones and tablets, but we want to be ahead of the curve to make sure that there are apps and games available when the technology is implemented in consumer devices," Sune Alstrup Johansen continues.

Developers should start considering how they want to use eye control in their games and applications. The Eye Tribe is now partnering with software and gaming companies to bring eye controlled applications and games to the consumers. First batch of The Eye Tribe Tracker starts shipping before the end of this year.

Watch the product launch video online.

About The Eye Tribe Software
The Eye Tribe software enables eye control on computers and mobile devices, allowing hands-free navigation of Web sites and apps, eye-activated login, enhanced gaming experiences, and cloud-based user engagement analytics. The Eye Tribe intends to become the leading provider of eye control technology for mass-market consumer devices by licensing software to technology manufacturers.

About The Eye Tribe
The Eye Tribe was founded by four former PhD students from IT University of Copenhagen during their participation in the European StartupBootcamp Accelerator program in 2011. The team now includes 14 full-time employees, building eye-tracking software. The Eye Tribe received seed funding of $1 million in August 2012, and is leading a $4.4 million project to commercialize eye tracking for mobile devices.

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