Serving as the glue between disparate wireless networks and fragmented vertical software solutions, this report also concludes that M2M specialists, such as Airdesk and Aeris in the US and Wyless and Netsize in Europe, will play a key catalyzing role in orchestrating M2M solutions and spurring the next phase of adoption. One potential major M2M pitfall is the lack of broad inter-industry cooperation between manufacturers of sensors, RF modules and the machines they will reside in. Without this, hardware integration and development will remain a prohibitively costly sticking point for M2M according to Strategy Analytics experts.
"Tariffs have become more conducive to M2M as operators like Orange, T-Mobile, Sprint and Verizon now view a cellular M2M module in terms of its lifetime value, often spanning five years or more. Still, pay-as-you-go pricing and multimodal RF options for module pooling are notably absent," commented Antoine Mathiaud, Senior Analyst. "Unfortunately, this rules out many 'exception reporting' scenarios where a machine would report in only when it is in need of attention."
Cliff Raskind, Director, Global Wireless Practice, noted, "By 2011, as many as 110 million machines will directly or indirectly use a cellular connection for M2M. Despite the staggering theoretical potential of M2M across many verticals, cellular M2M will continue to demonstrate the best payback in Utilities, Retail, Transport/Logistics, Property Management and Healthcare in the short to medium term. The global ecosystem of cellular M2M revenues is poised to grow from $6 billion in 2005 to as much as $40 billion in 2011."
Additional detail on the hottest verticals for cellular M2M may be seen at www.strategyanalytics.com/press/PR00270.htm